Master your business finances with expert finance coaching tailored to entrepreneurs, freelancers, and small business owners.
Build profit, confidence, and clarity, without the jargon or overwhelm.
Whether you’re looking for a finance coach in London, a small business financial coach to guide you, or a business coach near you who truly understands the numbers, I can help.
You’ve got the vision, the drive, and the passion, but without financial clarity, it can feel like you’re running on fumes and making decisions in the dark.
You might…
These challenges drain your confidence, limit your growth, and make decision-making a stressful process.
For many business owners, these issues are the reason they search for a financial business coach or business coaching services in London, someone who can bring both clarity and strategy.
I’m Lina, a certified Finance Coach with over 20 years of experience helping small business owners turn financial confusion into confidence.
Running my accountancy practice in London for 12 years taught me one thing: most entrepreneurs start with passion, not financial education.
And that’s okay, you don’t need to be a numbers expert to succeed.
But you do need someone who can bridge the gap between your ambition and your accounts. That’s my role.
As both a finance coach and business coach in London, I provide the tools, strategies, and mindset shifts that help you grow profitably and sustainably.
I also understand the personal side of business, especially as a female business coach.
I know how mindset, confidence, and pricing fears can hold you back, and I work with you to overcome them.
A focused 45-minute session to tackle specific issues: VAT questions, scaling strategies, hiring, choosing accounting software, or deciding between LTD and self-employment.
Clarity from a business finance coach.
Investment £97
A 2-hour business health check to assess your financial position, identify growth opportunities, and create a clear action plan.
Perfect if you want a fresh perspective and a practical to-do list.
Investment £300
A personalised 3–12-month small business financial coaching programme to transform your finances, mindset, and profitability.
This is deep, sustained support that creates lasting change.
Starts from £1,997
Rating
I had a brilliant mini finance session with Lina, and as a new business owner, it was exactly what I needed. She walked me through the essentials of what to track and why, using her fantastic Self-Employed Playbook. I now feel confident about what HMRC expects and how to stay on top of it all.We also explored some financial strategy and goal-setting for the year ahead, which left me feeling clear, focused, and genuinely motivated. Lina has a real gift for making the numbers feel manageable and meaningful. Highly recommend her to any self-employed person looking to get a solid handle on their finances!
I had a good meeting with Lina to talk about a choice between a Sole trader and a limited company, advantages and disadvantages of each approach. She was also helpful advising me what I could record as my business expenses.
Lina Transformed My Business Finances!When I started my CIS business, I was completely uninformed about how things worked, especially when it came to taxes. After a quick review with Lina, I discovered that my business was losing 20% of its turnover to tax—money that should have been offset against my tax due, with the remainder refunded to me. I had no idea this was happening, and unfortunately, my accountant was just as unaware.Lina not only identified the issue but also took the time to explain how CIS works, the ins and outs of taxation, and my responsibilities as a director. She taught me how to properly manage my income, track overdue invoices, and pay myself a salary in the right way. But beyond the numbers, she also helped me build strong financial foundations in my mindset—something I didn't even realize I needed.Thanks to Lina, I now have a simple, user-friendly system in place and, most importantly, I finally understand my business finances. I feel confident, in control, and no longer stressed about where my money is going. I highly recommend Lina to any business owner who wants to take charge of their finances and make their business work for them!
I’m so glad I was introduced to Lina when I was scaling my business and planning to incorporate. Not only did she advise me on all the implications, but she also helped me set up my company, taught me basic bookkeeping, payroll, and, most importantly, how to read financial reports.A year later, I feel completely in control of my business. I am saving at least £1,000 in accountancy fees each year, which is what I would have been charged just for bookkeeping and director payroll.I’ve discovered that I actually enjoy doing it myself and watching how the figures translate into meaningful data.Even my accountant was impressed when he completed my year-end accounts!
I am a builder, and my business grew quickly when I realized I lacked financial literacy. So, I signed up for Lina's group Self-Assessment course, which opened my eyes to understanding business finances and taxation. Later, I booked a few more private sessions, which helped me learn VAT, CIS, and, most importantly, cost management. Now, I am confidently pricing my services, making more profits, issuing professional invoices to my clients, and having processes in place for handling non-payments. Highly recommend her service.
I am very grateful mine and Lina's paths have met. Over the years I have worked with different high end accountants but never had even a tiny understanding on how it all worked. The topics of finances and accountancy just made me uncomfortable, my questions were never answered with my previous accountants nor was I encouraged to have a clear understanding on how HMRC operates, how self employment admin works etc. I felt I was always giving other people to do my taxes but had zero knowledge on it myself which made me feel very insecure. Only from one session with Lina I felt I learnt more than ever before, and most importantly I was encouraged and supported for the first time to understand this system, how it works and not feel illiterate on this matter or uncapable. So I left the session feeling empowered and excited to learn. Lina has great systems in place that is easy to navigate, and I felt being guided by an expert who's knowledge is very broad. Highly recommend.
A finance coach helps you understand your numbers, improve profitability, and develop a strategy for sustainable growth, going beyond what an accountant does.
No. While I work with many local clients as a business coach in London, I also coach clients across the UK and internationally via Zoom.
Accountants focus on reporting and compliance. I help you use your numbers to plan, grow, and make confident business decisions.
Yes, I’ll help you create a realistic repayment plan and a strategy to rebuild profitability.
Some clients see an impact in just one session; others see steady improvement over 3–6 months.
If you want clarity, control, and consistent profit, it’s an investment that pays for itself.
Yes, from creative freelancers to trade businesses and consultants.
Only the information that’s relevant to helping you meet your goals.
Yes, while my focus is business, many clients also work with me on personal financial planning.
Book a free clarity call or take the Finance Clarity Quiz to see where your most significant opportunities lie.
No more spreadsheet dread. No more second-guessing. Let’s build a profitable, confident future for your business.
If you’re facing a challenge and would like to discuss it further, just enter your email and a short description of your problem, and I will be in touch soon.
