“I can no longer bear the pain, and I just want to die.”
That’s what my mum said to me on the phone 20 years ago.
Her back pain had become unbearable. The doctors in Lithuania had no real options left – just morphine.
Private healthcare? Impossible. She couldn’t afford it.
And I was in London, working tirelessly to build a better life for us.
The helplessness and rage I felt in that moment lit a fire in me that’s never gone out.
My mum had worked since she was 16.
Long shifts. Heavy lifting. Years of running her own business.
She was smart, capable, and always busy – like so many people I work with.
But when she reached her 50s, she had no health, no savings, and no safety net.
Because no one ever taught her how to build wealth.
Only how to work hard.
That phone call changed everything for me.
I went on to build a different life.
I became financially free by 40.
Just in 12 years.
I started my accountancy practice at 28 and sold it at 40.
Along the way, I gained two UK accountancy qualifications, became a master NLP practitioner, coach, and hypnotherapist.
Many clients in my accounting practice reminded me of my mother.
Women and men who were working incredibly hard – earning well on the surface, but feeling constantly behind.
No clarity. No safety net. No freedom. Because they were not interested in their numbers. Because they kept repeating that they were bad with numbers. Because they never even considered that it is a skill. That anyone can master.
That’s when I knew accounting wasn’t enough.
I didn’t want to just crunch the numbers – I wanted to teach people how to own them.
So I became a finance coach.
Bringing together practical knowledge, real-life experience, and deep coaching work to help my clients transform their relationship with money. Forever.
I’ve been walking this path for 20 years – healing my own money story, unlearning scarcity, and helping others do the same.
Profit is not just a number – it is your ticket to freedom. It’s the confidence that you were craving all along.
I’ve walked this path, and I know what it takes to build a business from the ground up. And I know that earning money does not guarantee financial success if you are not good with numbers.
If you’re ready to break through financial limits and claim your freedom, shift your mindset, and create lasting success, let’s make it happen- together.
Rating
I had a brilliant mini finance session with Lina, and as a new business owner, it was exactly what I needed. She walked me through the essentials of what to track and why, using her fantastic Self-Employed Playbook. I now feel confident about what HMRC expects and how to stay on top of it all.We also explored some financial strategy and goal-setting for the year ahead, which left me feeling clear, focused, and genuinely motivated. Lina has a real gift for making the numbers feel manageable and meaningful. Highly recommend her to any self-employed person looking to get a solid handle on their finances!
I had a good meeting with Lina to talk about a choice between a Sole trader and a limited company, advantages and disadvantages of each approach. She was also helpful advising me what I could record as my business expenses.
Lina Transformed My Business Finances!When I started my CIS business, I was completely uninformed about how things worked, especially when it came to taxes. After a quick review with Lina, I discovered that my business was losing 20% of its turnover to tax—money that should have been offset against my tax due, with the remainder refunded to me. I had no idea this was happening, and unfortunately, my accountant was just as unaware.Lina not only identified the issue but also took the time to explain how CIS works, the ins and outs of taxation, and my responsibilities as a director. She taught me how to properly manage my income, track overdue invoices, and pay myself a salary in the right way. But beyond the numbers, she also helped me build strong financial foundations in my mindset—something I didn't even realize I needed.Thanks to Lina, I now have a simple, user-friendly system in place and, most importantly, I finally understand my business finances. I feel confident, in control, and no longer stressed about where my money is going. I highly recommend Lina to any business owner who wants to take charge of their finances and make their business work for them!
I’m so glad I was introduced to Lina when I was scaling my business and planning to incorporate. Not only did she advise me on all the implications, but she also helped me set up my company, taught me basic bookkeeping, payroll, and, most importantly, how to read financial reports.A year later, I feel completely in control of my business. I am saving at least £1,000 in accountancy fees each year, which is what I would have been charged just for bookkeeping and director payroll.I’ve discovered that I actually enjoy doing it myself and watching how the figures translate into meaningful data.Even my accountant was impressed when he completed my year-end accounts!
I am a builder, and my business grew quickly when I realized I lacked financial literacy. So, I signed up for Lina's group Self-Assessment course, which opened my eyes to understanding business finances and taxation. Later, I booked a few more private sessions, which helped me learn VAT, CIS, and, most importantly, cost management. Now, I am confidently pricing my services, making more profits, issuing professional invoices to my clients, and having processes in place for handling non-payments. Highly recommend her service.
I am very grateful mine and Lina's paths have met. Over the years I have worked with different high end accountants but never had even a tiny understanding on how it all worked. The topics of finances and accountancy just made me uncomfortable, my questions were never answered with my previous accountants nor was I encouraged to have a clear understanding on how HMRC operates, how self employment admin works etc. I felt I was always giving other people to do my taxes but had zero knowledge on it myself which made me feel very insecure. Only from one session with Lina I felt I learnt more than ever before, and most importantly I was encouraged and supported for the first time to understand this system, how it works and not feel illiterate on this matter or uncapable. So I left the session feeling empowered and excited to learn. Lina has great systems in place that is easy to navigate, and I felt being guided by an expert who's knowledge is very broad. Highly recommend.
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